Hola!
I'm Meg!
My world is very colorful—literally.
I have synesthesia, which means every sensory input is associated with colors. And colors have textures, temperatures, sounds, and personalities.
To my greatest surprise, one day I discovered that not everyone see numbers, sounds and space in color. For most people 3 is a number. For me is a pink number.
This is why when I became curious about perception, and for the past 20+ years, I've studied everything from perception, color science, hypnosis, to dream psychology and everything in between.
II spent years photographing people and everything I could find. I was a resort photographer for a couple of seasons, exhibited paintings, and spent the past few years immersed in brand strategy.
,
I love experiencing places, observing how color, light, and sensory perception collide, and honestly, I can't get enough of it.
English • Español
¡Hola!
Welcome to my very
colorful world!
Literally. I have synesthesia — a neurological phenomenon where senses cross-wire. It makes me more sensitive to the world than most. It makes me experience life in color.
As seen in:
Colors aren't just colors. To anyone.
While in Fine Arts, one day I casually discovered that my friends don't experience names in colors. I'd never questioned it. Until then.
That started a deeper exploration: synesthesia, perception, neuroaesthetics, and color science. A realization that color is not just visual and that the brain creates meaning through sensory structures: archetypes.
That's why certain colors, images and experiences feel right, and others don't. Color makes people feel, not just see.
Today, the combination (sensory science and archetype psychology) is the foundation of everything I do.
Colors aren't just colors. To anyone.
One day, while in Fine Arts, I casually discovered that my friends don't experience names in colors. I'd never questioned it. Until then.
That started my exploration of perception, neuroaesthetics, and color science — a thesis in 2013, and the work I do today.
Because color doesn't just look like something. It feels, sounds, and means something at a biological level. It makes people feel, not just see.
And branding is all about feelings.
Salty
Fragrant
Soft
Loud
Sour
Colors aren't just colors. To anyone.
While in Fine Arts, one day a friend stared at me blankly when I casually mentioned that people's names have colors. It was just the way things were for me. I never questioned it. Until then.
That's what started my exploration of perception, neuroaesthetics, and color science — a thesis in 2013, and the work I do today.
Because color doesn't just look like something. It feels, sounds, and means something at a biological level. It makes people feel, not just see. And branding is all about feelings.
• IACC Certified Color Consultant
International Association of Color Consultants
• Fine Arts Degree
2013: Thesis on color perception & the anomalous mind
• Master's in Advertising
Applied color and perception in communication
• 15+ years
Researching and applying color strategies in various contexts
Synesthesia Color Table, 2011
Interview with neuroscientist A. Oliverio, for Color Date, 2014
Published "Colors & Fairy Tales", my book on multisensory advertising and branding, 2024
The Method
🧠 PERCEPTION & BRAIN SCIENCE
How the brain processes color and sensory input — before conscious thought.
🔮 JUNGIAN ARCHETYPE PSYCHOLOGY
The 12 brand archetypes as psychological systems, not surface labels.
🎨 CHROMASENSORY PALETTE
Color as a multisensory signal, impacting every sense. This also makes brand experiences more accessible for people with sensory or visual differences.
🌈 PLAY & CREATE APPROACH
Learning through play boosts creativity, understanding, and retention. Creativity improves problem-solving and resilience. And life is simply more fun with them.
Applied ChromaSense
Jillian runs a wellness studio. She is also blind.
We built a full sensory brand system – palette, materials, textures, space – she could apply with confidence anywhere.
"I already which towels would fit perfectly, and the interview was the easiest thing I've done for the public. I already knew what to wear and what to say."
Jillian
Sensory Brand Moodboard for Jillian's Healing Arts Center
Behind the camera
Communities
In 2018, after years living and traveling abroad, I fell in love with Valencia.
Through photo events, I started building my community; that's how ValenFoto was born.
Today I also lead She Thrives, a wonderful community of women entrepreneurs and professionals, and co-lead Valencia Entrepreneurs.
ValenFoto community, 2019
Hobbies
When I'm not behind a camera, I'm often with a book: historical novels, classics, and brain science books are my go-to reads.
I love the outdoors, weightlifting, traveling, the sun, silence, and cuddling my potato Rhea.
My first solo trip, Australia, 2007
Rhea, my fluffy potato, 2025
Photographer · Synesthete · Valencia
I see the world in color.
Literally. I have synesthesia — colors have textures, temperatures, personalities. It's been a 15-year obsession, and I wouldn't have it any other way.
Colors aren't just colors to me.
Wednesday is deep teal. The letter A feels like coral. Your voice has a color too — I just haven't told you what it is yet. This is how my brain works, and it's shaped everything I create.
If I didn't need money, I'd just read forever. No notes.
Brains, perception, how we experience things. Can't stop.
Degrees in creative work. Making things is the engine of my life.
My cat. The biggest love of my life. I'm not normal about her.
I came to Valencia
for a week. I stayed.
The light here is different. The colors hit differently. Six years later, I'm still discovering new things in streets I've walked a hundred times.
Come feel a place,
not just photograph it.
Ready to explore how science elevates your brand?
Creative Director & Photographer based in Valencia, Spain - Copyright @Meg Rouje 2026